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India launch date for Skoda Octavia RS announced
Skoda wants to be a value luxury brand in India.The Skoda Octavia RS is likely to be launched in India in the next 12 to 18 months. The Czech automaker is looking at a flat sales growth in India for 2016 with a projection of 15,000 units but it has bigger plans for 2017. Economic Times reports that Skoda India will be investing INR 100 crore to enhance its volumes in 2017.
Skoda wants to be a value luxury brand in India.The Skoda Octavia RS is likely to be launched in India in the next 12 to 18 months. The Czech automaker is looking at a flat sales growth in India for 2016 with a projection of 15,000 units but it has bigger plans for 2017.
Economic Times reports that Skoda India will be investing INR 100 crore to enhance its volumes in 2017. The company targets to achieve a sales growth of 30% next year.
The investment will be used to redefine its dealership network to adopt new brand identity and to introduce many service initiatives to ensure transparency. As far as products are concerned, the car maker is gearing up to launch the Rapid facelift which has benefited from significant local engineering.
The upcoming Skoda Kodiaq premium 7-seater crossover and a new variant of the Octavia (most likely the RS performance version) are also lined up. New digitisation initiative spearheaded by MySkoda smartphone app, and industry first 4 year warranty of the car service are the other noteworthy elements of Skoda India’s short term plans.
The company would be looking for incremental sales from the upcoming new offerings. Skoda India wants to cement its position as a value luxury brand – in between volume brands and luxury brands – and be profitable at that.
Source: rushlane.com
