Toyota Kirloskar Motor announces the standardization of ABS with EBD in all models across all grades with the launch of ‘The New Platinum Etios’ and ‘New Etios Liva’ in India

With the launch of the New Etios & Liva, Toyota becomes the first in the industry to standardize Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all Toyota models & in all grades

· Bold design, premium new styling and plush new interiors make it an ideal family car
· New Etios to be called Platinum Etios in India
· New Etios and Liva will be available in the following grades:

Platinum Etios	VX	Etios Liva	VX
	V		V
	G		G

· The New Platinum Etios competitively priced in the range of Rs. 643,000 to Rs. 774,000 for Petrol & Rs. 756000 to Rs. 887,000 Diesel (Ex showroom Mumbai)

· New Liva is competitively priced in the range of Rs. 524000 to 628000 for Petrol & Rs. 661000 to Rs. 744,000 Diesel (Ex showroom Mumbai)

· Product Highlights

New Safety Features

- First in the industry to standardize ABS with EBD across all models and in all grades
- First in the industry to standardize dual front airbags for both driver and passenger
- New dual ISOFIX child seat locks for all models & all grades
- All 5 Seats with 3 point ELR (Emergency Locking Retractor ) Seatbelts

With Pre Tensioner and Force Limiter (PTFL) for front seats.

New Exterior Features

- All new Front and Rear Bumper
- All new Front Grille
- New Fog Lamp Bezel
- New Alloys (For Liva)
- New Rear Chrome garnish with Reflectors (For Etios)

New Interior Features

- All new foldable rear arm rest with best-in-class cabin space (For Etios)
- New Dual Tone Instrument Panel – Black & Ivory
- New seat fabric-Ivory
- New Optitron Combimeter
- Foldable rear seats

Bangalore : Toyota Kirloskar Motor (TKM) today announced the launch of the New Platinum Etios and New Etios Liva. Designed for the Indian market by the Indian minds, the new Etios is guaranteed to delight customers with its bold new design, unbeatable safety features & unmatched performance. With this launch, Toyota becomes the first in the industry to standardize Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all Toyota models & in all grades. Setting new standards of safety, dependability, class and elegance the new Etios was unveiled as “The New Platinum Etios & New Etios Liva”

The Etios series, built on the same assembly line along with the World’s No.1 sedan - Corolla Altis. Developed with equal amount of passion, dedication and precision, the Toyota Etios is backed by Toyota’s legendary Quality, Durability and Reliability. The car made its world debut in India in 2010as “World first India first”. Etios was shaped to meet unique requirements of Indian customer, essentially the need for of larger cabin and luggage space, high fuel economy and lowest ownership cost. An extremely skillful team of engineer’s team in India has the complete ownership to continuously upgrade the Etios. The local team engages with customers in India and acts on their feedback to add new features that suit the Indian palate. As a result, The New Platinum Etios is an outcome of feedback from our valuable customers”.

Toyota Kirloskar Motor known for its safety emphasis has constantly worked towards developing better technology to provide enhanced safety. Toyota’s thinking of “Safety first” is clearly visible in the New Platinum Etios and New Etios Liva. Etios family was first in its segment to standardize Air bags in driver and passenger side. Along with refreshing new features and enhanced appeal, the all new Etios and Liva have been crafted with a vision to refurbish Toyota’s safety commitment with superior safety attributes considering the importance of human life. With the The New Platinum Etios & Liva Toyota becomes the first in the industry to standardize Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all Toyota models & in all grades. New ISOFIX child seat locks for all models & all grades has been added to ensure safety of children.

Commenting on the occasion Mr. Akito Tachibana, Managing Director, Toyota Kirloskar Motor said “We are proud of our Indian engineering team who have taken the leadership in enhancing the most dependable sedan incorporating each and every customer feedback. The New Platinum Etios & New Etios Liva caters to the changing taste of Indian customers with the unbeaten safety enhancements and array of exciting improvements in the styling. Since its launch in 2010, the product has been recognized as No. 1 in quality and dependability. TKM has been persistent in continuously improving Etios by refreshing and adding new features every year. Etios is the first in the industry to have standardized dual airbags and ABS across all grades, which in itself speaks about the importance Toyota lays on the safety of Indian customers as we do globally. Etios has set a safety benchmark in the Indian car market. We are certain that with this new premium offering, we will take our customer delight to a new level”.

Etios has always being a promising offering from Toyota Kirloskar especially in the fleet segment because of its low ownership and low running cost. With its plush new interiors and bold exterior design, the new Etios is designed to largely attract personal customers with enhanced comfort features pushing the boundaries of traveling experiences. The team at Toyota Kirloskar Motor has taken an affirmative measure in differentiating the physical attributes of the vehicle for both personal and fleet customers aligning with the global standards of Toyota’s QDR. These new additions to the vehicle are not mere features but innovative engineering concepts that are aimed at flattering personal customers.

Sharing his thoughts on the new offering, Mr. N. Raja, Director & Senior Vice President (Sales & Marketing), Toyota Kirloskar Motor Pvt. Ltd said “We are delighted to present to you ”The New Platinum Etios” with best safety features, bold design and enhanced looks. It has been our endeavor to constantly innovate and upgrade our products based on changing customer preferences and regular feedback. This philosophy of continuous improvement has helped build a solid base of more than 3,30,000 happy customers, in India. Etios was the first in segment to standardize dual SRS airbags across all grades and has recently secured 4 star ratings in the GNCAP assessment. With this new launch we are further reinstating our safety commitment by standardizing the Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) in all our models across all grades which is the first in the industry. This step will strengthen our position as safety thought leaders. We believe that our loyal customers will appreciate the new product with the superior styling and added premium-ness that has been incorporated keeping pace with evolving customer needs.”

Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Group: 11%
Number of employees	Approx. 7, 000 +
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Corolla Altis, Etios, EtiosLiva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity	Upto 2,10,000 units