Renault India Aims Higher; Targets 1 Lakh Sales in 2016

Renault India revived its fortunes with the Duster and more so with the Kwid hatchback. It is fast turning out to be the flagship product of the Renault in India. Both the 0.8-litre version and the 1.0-litre version launched recently have meant success for the French carmaker.

With such a blitzkrieg trend, Renault India has also become aggressive with its targets. Now, the aesthetic French carmaker aims to sell over 1 lakh units in India in the current year i.e. 2016. There is also hope that the festive season will also go well for the carmaker.

The 1 lakh unit sales target will be mainly driven and inspired by the Kwid hatchback, which will emerge as the biggest contributor to Renault. The French automaker has already sold over 87,000 units of which 65,000 was the Kwid.

Besides the domestic market, Renault India is also looking at the export markets making India its major export hub for the rest of the world. Even despite the Kwid being manufactured in Brazil, India-made Kwid will be sold largely in the export markets, considering India as an export hub.

The company has also doubled its sales target for this year, after selling 50,000 cars last year, largely driven by the Kwid. Meanwhile, Renault is also optimistic about launching new products for the Indian market, as we are bound to see a new product each and every year from now.

Renault has also recently commenced export of the Duster and the Kwid to Nepal. It will soon be exported to all SAARC countries. Now, buyers are awaiting the Renault Kwid’s AMT variant, while the strategies of the Renault have been well received, ever since the launch of the Kwid. Renault’s strategy of targeting both the domestic and the export market seems to be working so well in India.

credits: http://www.vicky.in/car/