Mercedes-Benz brings Safe Roads to Hyderabad

Mercedes-Benz and its group companies Mercedes-Benz India (MBIL), Daimler India Commercial Vehicles (DICV), Mercedes-Benz Research and Development India (MBRDI) and Daimler Financial Services India (DFS) inaugurated ‘Safe Roads’ in Hyderabad, as part of its multi-city awareness roadshow series that started in Kochi this year.

Safety is a core competency and a core value for Mercedes-Benz and its automotive brands. Mercedes-Benz in particular, is renowned worldwide for developing highly sophisticated safety systems.

However, implementation of effective safety systemsremains a challenge, as the road users often do not comply with traffic rules or do not use the safety systems onboard their vehicles. On Indian roads, approximately 140,000 people die every year of road accidents, largely caused due to ignorance of safety norms and rules.

‘Safe Roads’ was hence conceptualised by Mercedes-Benz, in an effort to reduce this startling fatality rate on Indian roads, by creating more awareness on road safety. Mercedes-Benz is convinced that such initiatives can begin an era of road safety awareness that supports a new culture of road safety for Indians.

Over 70 per cent of the fatalities can be reduced in the next ten years through education and enforcement of safety rules and by creating awareness.

The road show was held at the Forum Sujana mall on October 1 and 2 for public participation and will be at the Jawaharlal Nehru Technological University on of October 5 and 6 to orient students on road safety awareness.

‘Safe Roads’ is a road show that spreads the message of road safety through physical demonstration, visual aids and research reports. The physical demonstration will be undertaken with the use of exhibits that have been brought from Germany providing a real life experience of safety measures that can potentially save lives during road accidents:

The most popular exhibit remains the Belt-Slide which enables visitors to experience the impact of seat belts in a simulated crash environment at low speed. The aim is to increase the percentage of seat belts usage for front row passengers including driver.