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Higher capacity RE Himalayan on the way
Royal Enfield has been one revered brand since its inception. Years passed and its motorcycles have carved a cult following for themselves. Until Siddhartha Lal took over the leadership of Eicher Motors – the parent company for Royal Enfield in 2000, the brand was managing a yearly turnover of just 25,000 motorcycles. The brand now sells 60,000 motorcycles a month! Under Siddhartha Lal’s leadershi
Royal Enfield has been one revered brand since its inception. Years passed and its motorcycles have carved a cult following for themselves. Until Siddhartha Lal took over the leadership of Eicher Motors – the parent company for Royal Enfield in 2000, the brand was managing a yearly turnover of just 25,000 motorcycles. The brand now sells 60,000 motorcycles a month! Under Siddhartha Lal’s leadership the brand has come a long way.
Royal Enfield is all set to produce 9,00,000 motorcycles in 2018 and is gearing up to become Number 1 in global sales in the middleweight segment. The company has also confirmed the launch of a bigger Himalayan.
Yes, there are plans to launch a higher capacity version of the adventure bike because they see a great demand for bigger adventure tourers in India and the demand from the US markets for the Himalayan has been strong and customers have given feedback asking for a more powerful, fun to ride motorcycle.
The second big news is that Royal Enfield will not make motorcycles above the 750cc category. The company knows its space and that’s between 350cc to 750cc. It will not be going below the 350cc mark too and they don’t see a genuine volume scale in India or other emerging markets for a motorcycle above 750cc.
The Himalayan was launched in India in 2016 and while the bike got a lot of buzz initially, it then went on receive a lot of flak for the numerous quality issues it comes plagued with. Apart from the higher capacity Himalayan, RE is also working on a 750cc Continental GT which is going to be a highway cruiser.
