A touch of tradition

Mumbai based Shree Meena group of textile companies launched its brand ‘Kashh’ at Hotel Marigold, Ameerpet. At the launch event on Tuesday, models sporting traditional fashion apparel set the ramp on fire.

Hyderabadi and Mumbai based models showcased a six sequence fashion show with traditional sari wear collections. Tollywood actress Shraddha Das unveiled the Kashh catloque.

“Journey of brand ‘Joh Rivajj’ started in Hyderabad in December 2013 with actress Tamannaah as the brand ambassador. After getting a huge response in Andhra and Telangana, we are back with a traditional designs under the brand name of ‘kashh’,” said Vinod Kothari, MD, Shree Meena group of companies.