Mahindra shifts focus to bikes, plans 10 new models

Mahindra shifts focus to bikes, plans 10 new models
Highlights

Priced at Rs 45,000 (ex showroom, New Delhi), first 10,000 Centuro bikes offered at Rs 44,000 Hyderabad:...

Priced at Rs 45,000 (ex showroom, New Delhi), first 10,000 Centuro bikes offered at Rs 44,000 Hyderabad: Mahindra & Mahindra, known for churning out successful utility vehicles topped by Mahindra Scorpio, has not trained its guns on fast-growing two-wheeler segment as a part of its efforts to transform itself as a comprehensive and complete automotive brand in the country. mahindra
The Mumbai-based automaker, which has expanded its horizons in the automotive space through acquisition of Reva electrical car brand and Korea's SsangYong, a premium utility vehicle maker, is looking to launch 10 new two-wheeler models over the next two years to consolidate its presence in the highly-competitive segment currently dominated by Hero Motocorp, Bajaj and Honda. It is also devising a foray into high-end sports bike segment through 300-cc Mahindra Mojo which would hit the markets by end of the current fiscal. On Monday, the company rolled out Mahindra Centuro bike which is targeted at mass market, 100-110cc segment. "The Centuro is testimony to our determination to emerge as a serious player in the high volume commuter segment and resonates with our presence in the highly competitive Moto GP motorcycle racing championship," Anand Mahindra, Chairman, Mahindra Group, said while launching the new bike at Jaipur. Our new offering is a class-defining product that aims to address the inherent needs of the Indian consumer in the two-wheeler segment, he added. The new bike, which offers a staggering mileage of 85.4 kmpl as certified by ARAI, has been designed and developed in-house by Mahindra Two Wheelers' research and development (R&D) centre in Pune. It is equipped with MCi-5 engine that develops 8.5 bhp power and 8.5 Nm torque. Priced competitively at Rs 45,000 (ex showroom, New Delhi), the company is offering first 10,000 bikes at Rs 44,000. "This stylish and rugged machine boasts of several highly intelligent and innovative features, several of which have never been seen in this segment before. The Centuro is backed by strong customer centric R&D and world class manufacturing and is the result of extensive, pan India consumer research," said Anoop Mathur, president, Two-Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd. The new motorcycle can take on the tough Indian roads with its ground clearance of 173 mm and wheel-base of 1265 mm, he added. Other features available with the bike include anti-theft alarm with engine immobilizer, an encrypted remote flip key, uniquely-designed lamps for greater visibility, advanced digital dashboard with a distance-to-empty (DTE) indicator, service reminder and economy mode indicator.
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