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Water purifier market may grow 229% by 2017
Highlights
Water Purifier Market May Grow 229 Per Cent By 2017. The water purifier market in India is expected to grow 229 per cent, up from Rs.18.64 billion in 2012 to Rs 61 billion in 2017, market research firm Market Pulse said on Thursday.
The water purifier market in India is expected to grow 229 per cent, up from Rs.18.64 billion in 2012 to Rs 61 billion in 2017, market research firm Market Pulse said on Thursday. The firm carried out an extensive survey among 10,000 households in 62 towns to glean consumer behaviour over the last few years to arrive at its conclusion.
"Nearly 67 per cent of the Indian households do not treat drinking water and those who treat were found to be relying largely on age-old boiling method. This situation has given rise to the water purifier market," Market Pulse chief executive officer Ejaz Hoda said.
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