Eclairs rebranded as Choclairs

Hyderabad: Cadbury Eclairs, the popular chocolate brand from Cadbury, has got a new name. It is now called Cadbury Choclairs. The rechristening of the brand has been undertaken to ensure that the name of the legendary candy is consistent globally.

“With the exception of India, the brand from the house of Cadbury has globally been known as Choclairs. Along with the new name, the candy is also undergoing specific positive product innovation to enhance the consumer experience with every bite of Choclairs,” the company said in a statement.

In its new avatar, Cadbury Choclairs comes with improved flavour and reduced stickiness. “Cadbury Choclairs is one of the most distinguished brands of candy in the world and we are pleased to introduce this name in India. Apart from enabling us to align with the global brand name, this name change will also help consumers distinguish our brand, the original Cadbury candy, from other branded and unbranded Eclairs available in the market,” said Amit Shah, Associate Vice President, Powdered Beverages, Cadbury India.