Social advertisements with a cause

“I keep thinking about the basic principle of advertising” yells Jon Hamm’s Don Draper in the famous American Series, Mad Men. Advertising had indeed come a long way from commercially intended targeting at the masses to the infusion of style and celebrity glitz around it. Just like movies, advertisements inspire and rule the urban masses of any civilization, India being no exclusion. We wear, walk and live most of the branded products that are widely advertised and propagated via all medium. Advertisements do not represent products anymore; they also propel inspiration to lives in all sections of the society.

The essence of media and promotion has now taken a whole new turn, with a corsage of social messages. The social messages with causes are now incorporated in the modern day advertising to make people think about various worldly threats and their ramifications. This holds a standing testimony to the fact that advertising, indeed, is no more a stale fruitcake being force fed to the public to increase brand sales. The concept of promotion has taken that ideal pedestal to uphold public interest.