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Amazon sales threat to traditional retail outlets
Highlights
Amazon has announced the biggest discount.Not just Amazon, many other online websites too are offering huge discounts. The battle has just begun.
A few days after Flipkart made Rs 600 crores by selling products at throwaway prices to its customers online, Amazon has announced the biggest discount.
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The Flipkart sale was dubbed the Big Billion Day sale and several customers bought electronic appliances and gadgets at cheap prices. This has caught the attention of Electronic brands which offer discounts to retail outlets during festive season. Now with Diwali round the corner, retail outlets selling electronic appliances are feeling threatened with another such sale.
In fact some brands have even requested Amazon India to offer moderate discounts during its week-long sale beginning October 10.
Not just Amazon, many other online websites too are offering huge discounts. The battle has just begun. It now remains to be seen how much of loss the retail outlets will incur following the huge discount sale.
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