Homelane.com launches operations in Hyderabad
Homelane.com launches operations in Hyderabad. Homelane.com, which is into online sale of fixed furniture, on Wednesday launched its operations in the city.
Targets 2% market share in fixed furniture market in the city
Hyderabad: Homelane.com, which is into online sale of fixed furniture, on Wednesday launched its operations in the city. Owned by Bangalore-based Homevista Decor and Furnishing Private Limited, the e-tailer, which first started operations in the garden city in 2014, is eyeing two per cent market share of the Rs 6,000-crore fix furniture market in the city over next one year or so.
“Hyderabad is a hugely important market for us and we are absolutely thrilled to choose Hyderabad as the first city to launch operations outside of Bangalore. Thanks to a tremendous population and economic growth, Hyderabad is witnessing a boom in new home consumption with thousands of new homebuyers looking to furnish their homes,” Srikanth Iyer, the company’s co-founder and Chief Executive Officer, told media here.
The online portal allows a homebuyer to choose or select from hundreds of possible kitchen, wardrobe or wall unit combinations with different layouts, designs, colors and finishes. Once a homebuyer places an order, a HomeLane.com interior designer works directly with the buyer to help customize the kitchen or wardrobe according to the apartment space.
“We are using technology to greatly simplify the home furnishing process for a new home buyer. From offering hundreds of designs online, to support from a qualified interior designer in customization, and finally an industry-first six weeks delivery guarantee, we will help a new home buyer design and furnish a dream home without any hassle whatsoever,” he added.
The startup, which co-founded by Iyer, former CEO of Pearson India and founder of Edurite, and Rama Harinath, an alumnus of IIT-Chennai and IIM-Bangalore, raised $4.5 million in a Series-A round of funding led by Sequoia Capital in February this year.
