John Players launches new jeans

John Players Jeans has launched an innovative range of denims in experimental washes and multiple fits. The fashion forward collection of denim wear showcases jeans which are light, stretchable, comfortable, playfully stylish and highly durable. The range is available in five contemporary fits, ranging from Regular, Slim, Skinny, Comfort Skinny and Super Skinny, enabling greater choice for the youth. The key collections this season include True Blue, White Wings & Summer Flight.

The True Blue collection of jeans has an innovative product line - knitted denims that provide both rugged look of denim and stretch and comfort of a knitted fabric; Satin denims made of light weight satin weave fabric for great comfort during summer and Laser wash denims offering intricate designs using laser technology to accentuate your fashion quotient. “This season John Players Jeans will make young men’s styling dreams come true with an innovative range of knitted, laser-wash & satin denims,” said Atul Chand, Divisional Chief Executive, Lifestyle Retailing Business Division, ITC.