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Britannia targets 20k cr turnover
Having regained the leadership position in India\'s biscuits market more than a decade after losing it to rival Parle, Britannia Industries is embarking on a new growth path of becoming a total food company, aiming at Rs 20,000 crore turnover within 5-6 years.
New Delhi : Having regained the leadership position in India's biscuits market more than a decade after losing it to rival Parle, Britannia Industries is embarking on a new growth path of becoming a total food company, aiming at Rs 20,000 crore turnover within 5-6 years.
As part of the strategy, the company, which had posted consolidated net sales of Rs 7,775.09 crore in the last fiscal, will finalise in the next six months its plans to expand in dairy segment besides introducing new variants of its value segment biscuit brand Tiger.
Moreover, in the next two years and beyond the company plans to expand into ready-to-eat, ready-to-cook and drinks category in a phased manner. "We have the core strength... Our brands are very strong and our understanding of the food industry is very deep. Our idea to become a total food company is to move from the side of the plate to the middle," Britannia Industries Managing Director Varun Berry said.
When asked about the company's ambition in terms of turnover, he said: "In the next five to six years if we have a Rs 20,000 crore turnover I will be delighted." Elaborating on the company's strategy, he said: "Macro snacks and dairy categories have huge potential. In the next six months we will be ready with our plans and answers, if we should expand in the dairy segment or not."
