Asian e-commerce study: How has the e-commerce shaped up?

Highlights

Approximately, 48% of global internet users lived in Asia in June 2015. Banking on these users, the e-commerce market has started showing its presence in the region. In order to understand how this market has grown, we have analyzed and are presenting an infographic for Asian e-commerce.

Approximately, 48% of global internet users lived in Asia in June 2015. Banking on these users, the e-commerce market has started showing its presence in the region. In order to understand how this market has grown, we have analyzed and are presenting an infographic for Asian e-commerce.

Some of the key observations from the analysis are as follows.Japan and South Korea enjoy the highest internet penetration and digital buyers in the region.

Asian B2C e-commerce is expected to contribute 35.1% to the global B2C e-commerce market in 2016.

The Chinese e-commerce has shown the best growth in the region with a 100% increase in 2012 and is poised around 35-40%. India, on the other hand, is growing at 30%.

Despite large penetration of smartphones, most of the Asian customers prefer PCs for Product research and purchase.

China has the highest average no. of orders per capita of 23 whereas India has the lowest with 8.3.Japanese are the most patient customers in accepting long delivery time of 6.3 days while South Korean expects companies to deliver products in 3.9 days.