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Yepmelaunches its first brick and mortar store in Delhi/NCR
Yepme.com, India\'s biggest online fashion brand brings online shopping experience on to the offline space.With its first store opened on 14th Jan’2016 at DT City Centre Mall, Gurgaon,
The Fashion e-tailer takes the offline route
New Delhi : Yepme.com, India's biggest online fashion brand brings online shopping experience on to the offline space.With its first store opened on 14th Jan’2016 at DT City Centre Mall, Gurgaon, Yepme moves tobrick and mortar retailing. The store aims to develop a connection between its customers and the retail brand, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store or online and get it delivered at their doorstep. Furthermore, there is absolutely no price difference between the offline and online stores.
The physical store experience will help Yepme differentiate its offerings from other online competitors and increase its credibility as afresh fashion brand. The brick-and-mortar stores serve as a shopping zone for customers and a starting point for purchases. And if the range at the store is not enough to decide, the customers can also browse the online store and place their orders right there.
Vivek Gaur, CEO and Co-founder Yepme.com, said “The brand is taking a step to get closer to our customer, as customers can now experience the touch & feel of the product and the diverse range of the fresh fashion collection for both men and women. Theycan also try their best fit to make an intelligent purchase online or at the store. We are excited to see the response at the store and take customer interaction to the next level.”
The opening day saw Delhi’s Top bloggers visiting the store and reviewing the fresh fashion collection of the brand. Sukhneet Wadhwa, Creative Head and Blogger, Ms Coco Queen, Shudhi Johnson from The Delhi Blogger, Mansi Wadhwa from Colossal Closet and Aanchal Sukhija from Delhi Style Blog reviewed the collection and dresses up in Yepme outfits for their social media handles. Undoubtedly, they were looking lovely. `
Yepme.com has built its business around the Fresh Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to curate fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets.
The model operates by keeping the online store exciting and fresh with Fresh Fashion merchandise showcased daily and is planning to do the same in its physical stores as well.
