Kraftly ropes in New CFO

Kraftly, a mobile marketplace that targets micro and individual seller communities in India, has announced the appointment of Ankit Sood as its Chief Financial Officer. Prior to this, he was with the Avendus Capital, a boutique Investment bank working on various cross border M&A deals. Ankit is a dedicated finance professional with past tenures at Anand Rathi Advisors and Citi, NY.

“We are at the cusp of significant transformation, having witnessed tremendous growth in the past year on both, business and e-commerce industry. Ankit’s leadership, vast knowledge and experience were the keys in closing our latest round of funding. He would be instrumental in exploring profitable synergies with other players in the market,” said Saahil Goel, Co-Founder & CEO, Kraftly.

Kraftly has created sizeable and new market opportunities for the small seller communities, especially from Tier 2 and 3 cities. They provide a massive platform for homemakers as well to sell their products through this app, without going through complicated procedures. Today, Kraftly has over 10,000 shops and it adds over 12,000 listings per day.

“Kraftly is the most innovative and unique mobile marketplace to come up in India in the recent past. With a key focus on ‘unit metrics’, all the products and processes at Kraftly are tailored to provide significant value. I consider this an opportunity to contribute to the growth and evolution of an O2O mobile marketplace developing a robust seller ecosystem aimed at disrupting the current e-commerce industry,” said Ankit on his appointment.