India Online Matchmaking Market may reach Rs 20 billion by 2020: Ken Research

Ken Research announced its latest publication on “India Wedding Market Outlook to 2020-Focus on Online Matchmaking and Wedding Planning Segment”which provides a comprehensive analysis of the Wedding Industry in India. The report covers various aspects such as market size of Online Matchmaking Market, segmentation by online matchmaking and offline matchmaking services, total registrations, paid registrations, location of weddings, budget of weddings, and pricing packages. The report also provides competitive landscape and profile of major players operating in Online Matchmaking Market in India. The future analysis of overall Online Matchmaking Market and by segments has also been discussed in each of the sub segment. The report is useful for online matchmaking market player, large E-commerce companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

The report also covers market size of wedding planner market, segmentation by number of weddings, destination weddings, organized and unorganized wedding planners. The report also provides competitive landscape and profile of major players operating in Wedding Planner Market in India. The future analysis of overall Wedding Planner Market and by segments has also been discussed in each of the sub segment. The report is useful for major wedding planners, large online matchmaking service providers and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

India Matchmaking Market
The India Wedding market has witnessed a growth in recent years on account of rise in growth of online matchmaking market players fueled by introduction of new technologies, rising internet penetration and entry of new players in wedding planning segment of wedding industry. The growth in E-Commerce has been largely led by the domestic factors such as increased subscriptions, increased freedom of choice in seeking a life partner. The Online Matchmaking market is comprised of large companies, with Bharat Matrimony and Shaadi.com being dominant Players in online matchmaking segment. The market for online matchmaking has been dominated by Bharat matrimony which posses a large portfolio of prospective seekers under marriageable age group. The India Online Matchmaking market revenues have grown at a CAGR of 21% from 2010-2015.

According to the research report, the India Online Matchmaking market will grow at a considerable CAGR rate thus reaching INR 20.6 billion by 2020 increasing internet penetration, rising personal disposable income, lower pricing packages relative to brick and mortar matchmaking service providers and presence of a large number of online matchmaking and dating sites offering a variety of matchmaking services.

India Wedding Planner Market

The growth in Wedding Planner industry has been largely led by the domestic factors such as increased disposable income, time constraint, diversification, rising competition and creative and innovative ideas preferred by couples. The Wedding Planner Industry is comprised of large companies, with Fern N Petals and L’amore Weddings being dominant players in wedding planner segment. The market for wedding planning has been dominated by Fern N Petals which posses a large portfolio of number of weddings being organized. The India Wedding Planning market revenues have grown at a CAGR of 10% from 2010-2015.

According to the research report, the India Wedding Planner market will grow at a considerable CAGR rate thus reaching INR 1,606.9 billion by 2020, rising personal disposable income, shortage of time, new and unique ideas desired by couples to celebrate their weddings and presence of a large number of wedding consultants offering a variety of services in organizing a wedding.

“Increasing internet penetration due to technological improvement, increased disposable income and changing outlook of the unmarried population are anticipated to give a boost to India Wedding market. Lack of awareness, orthodox mindset in rural areas, increasing online frauds and enhancing competition are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Analyst, Ken Research.