Craftsvilla.com to tap into Rs 24,000 crore handloom market.

Takes the first step towards this by tying up with Weavesmart.

Mahatma Gandhi famously said, “The real India lies in the 7,00,000 villages. If Indian civilization is to make its full contribution to the building up of a stable world order, it is this vast mass of humanity that has to be made to live again.”

Craftsvilla.com strongly believes in giving artisans from smaller towns and villages of India a chance to showcase their creativity on a larger scale. This online shopping store showcases unique Indian products including handmade, ethnic and natural products from India. Craftsvilla.com is a certified partner with the Ministry of Textiles, Govt of India for e-marketing of handloom products from small weavers. Taking a step forward in this direction, they have now tied up with, Weavesmart that sources handloom products like handcrafted sarees and dress materials directly from the weavers.

Explaining the thought process behind the association, Monica Gupta, co-founder, Craftsvilla.com, says, “We believe in sustainable solutions. India’s textile ministry estimates that handloom weaving provides employment to more than 4.3 million weavers and allied workers, and India accounts for 95% of the world’s handwoven fabrics. This is a big opportunity and one that has the potential to do well. It’s a 24,000-crore market and we are here to offer a marketplace to these rich handloom weaves of India.”

“We are excited to partner with Craftsvilla.com as we share common business objectives like helping rural artisans and an audience base with ethnic taste, and it will surely give us a larger reach. We will actually complement each other — Craftsvilla in marketing andWeavesmart in sourcing from rural areas and various handloom clusters. Consumers and weavers will benefit immensely from this tie-up,” said Nishita Manne, COO at Weavesmart.

Weavesmart’s repertoire encompasses Kanchipuram, Pochampally, Gadwal Paithani, Uppada, Chirali and many more handloom weaves. Weavesmart products are now available on Craftsvilla.com