Today Apple Launches New iPhone SE or 'iPhone5SE'

New iPhone and iPad models likely to be unveiled Monday are aimed at helping Apple keep momentum in the fast-evolving mobile device market.

The media gathering at the company's intimate Town Hall auditorium in Silicon Valley will also give Apple a chance to restate its case for fighting a US government demand that it break into an attacker's iPhone.

With its 5 inch-screen iPhoneSE would set back to the standard format of 2012 iPhone 5. So far, Apple's martphones have been following the market trend of bigger screens: since 2014, 4.7 inch display for iPhone6 and 5.5 inch for iPhone5SE.

Such an iPhone would be "an incremental positive" for Apple, ensuring that lovers of the company's smaller smartphones don't switch to rival devices powered by Android software, RBC Capital Markets said in a note to investors.

RBC projected that sales of a new handset would tally between 10 million to 15 million annually, giving Apple fans an option for upgrading before an iPhone 7 debuts late in the year.

The new iPhone will likely be priced to shore up the low-end of Apple's line but not to compete in the budget-priced smartphone market, according to analysts.

"The biggest news will be pricing for the newer iPhone."

Reaching buyers in India?

If Apple lowers the price for the new device -- existing big-screen iPhones start at around $650 -- it may be able to expand to new segments of consumers.

"I suspect this is far more about boosting off-season sales than it is about introducing a new iPhone at a dramatically lower price point, for example, for emerging markets," said Jan Dawson of Jackdaw Research in a blogpost.

But Dawson said the new handset could be priced as low as $450 without subsidy to help Apple make inroads in new markets. This would enable Apple to sell refurbished iPhones at $250 to $350, according to Dawson and "suddenly allows the iPhone to hit price points it's never been able to hit before, which in turn could make it more viable in markets like India."

Reports have also said Apple is poised to introduce a new iPad tailored for use by businesses. Apple has built privacy protection into its ecosystem and its valuable brand.

Furthermore, the age whereby China swas selling junk products belongs to the past. Its latest creations are now being praised by the specialized press and hence had Apple got down its white ivory tower.