Indifi, Shopclues partner to offer debt financing support to sellers

SME funding enabler in India, Indifi Technologies announced its partnership with ShopClues in a bid to augment business capabilities of the latter's associate sellers.

Under the partnership, Indifi will extend support by providing working capital to merchants trading on Shopclues, through its extensive lender base. The financing aid will enable these sellers to maintain their product inventory and scale up their businesses more rapidly. It is a threefold association that not only boosts Indifi's industry outreach but also amplifies the commercial capacity of both ShopClues as well as its sellers.

"Indifi is committed to solving the credit access issues faced by small businesses across sectors in India. Our partnership with Shopclues creates a seamless platform for ecommerce sellers, as well as the data infrastructure to enable strong credit quality for lenders," said Co-founder and CEO Indifi Technologies, Alok Mittal.

Adding insights to the association, Radhika Aggarwal, Co-founder and CBO, ShopClues commented, "The association with Indifi will help the Capital Wings initiative of ShopClues offer loans to its partners and help them boost their business."

"ShopClues has a seller base of over 3,50,000 SME retailers who can benefit tremendously with the ready access to debt financing that our association with Indifi will provide them. Indifi Technologies and ShopClues are a perfect synergistic match in our shared endeavor to enhance the business capabilities of India's vibrant SME sector," added Radhika.

With this partnership Indifi is now live in four different segments such as travel, transportation, retail sector, and e-commerce. It has associated with brands like Ola and Travel Boutique Online, in some of these segments, successfully addressing the financing needs of their small business partners.