Kenstar appoints new Chief Operations Officer

Kenstar has appointed Milan Wahi as its Chief Operations Officer (COO) with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s strategy for establishing it as one of the most preferred premium small home appliances brands for consumers in India. For the most part, he will oversee brand building, product development and distribution expansion for Kenstar.

Wahi has an extensive background with over 24 years of experience in various consumer sectors like FMCG, consumer durables, etc. He has also served many topnotch companies and brands in various capacities such as head of sales, head of trade marketing, and worked extensively on brand building. He has in-depth knowledge of FMCG distribution.

Previously, Wahi served as the Chief Operating Officer of J K Dairy and the Managing Director of Lotte India Corporation. “I am ecstatic and excited to be a part of the Kenstar family. Kenstar has a great heritage and goodwill across the country and offers consumers’ international quality products. There is a tremendous prospect for augmentation in small home appliances category and our focus would be on driving secondary sales,” said Wahi.