Flipkart ties up with Godrej Interio

Mumbai: In a move that will help increase its play in furniture space, Flipkart on Monday announced an exclusive partnership with Godrej Interio to enable customers to access an exclusive and unique range of furniture. Flipkart will offer complete collection of furniture from Godrej Interio, which includes designs for living room, dining room and bedroom, the e-tailer said.

"Our combined strengths in product development and marketing and distribution is going to help expand the footprint for the brand, while at the same time enable an all new furniture shopping experience for our customers," said Sandeep Chandrakant Patil, Senior Director-Business, Flipkart.

Godrej Interio is looking at a long-term partnership with Flipkart to make its offerings available to a larger online customer base across the country, the e-commerce head of Godrej Interio, Shanu Singh said. The online furniture market is valued at $130 million and is expected to grow at a compounded annual rate of 75 per cent and reach over $700 million by 2020, according to industry experts.