Zerodha unveils trading platform in Telugu

Zerodha unveils trading platform in Telugu
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Highlights

Currently, it has two branches and 11 partner support offices to meet the ever-growing client requirements. Apart from branches in Hyderabad and Vijayawada, it has partner offices across cities like Visakhapatnam, Rajahmundry, Tirupati, Ananthapur, Warangal and Guntur, among others. 

Hyderabad: Online discount brokerage firm Zerodha on Wednesday launched its web-based trading portal Kite in Telugu. The company also announced zero brokerage on all equity investments and the launch of its mutual fund business.
Kite is a minimalistic web-based trading platform that adapts to mobiles and tablet. It also offers everything a traditional platform does, and a lot more, through a very minimalistic interface. Therefore, anyone with basic knowledge can login and start trading without training.
"With a trading platform in Telugu, language is no longer a barrier for the trading and investing community. We are certain that Kite's superior technology wrapped up and presented in a local language will not only ensure seamless access to markets, but also make the whole trading experience enjoyable," Karthik Rangappa, Vice President - Equity & Research, Zerodha, told media here after the launch.
Kite is integrated with an advanced behavioural analytics and visualisation platform called Quant, which helps traders understand their trading behaviour to make informed investment decisions. It searches across over 70,000 stocks and instruments across multiple exchanges instantly. For the company, Andhra Pradesh and Telangana are among the key markets. Currently, it has two branches and 11 partner support offices to meet the ever-growing client requirements. Apart from branches in Hyderabad and Vijayawada, it has partner offices across cities like Visakhapatnam, Rajahmundry, Tirupati, Ananthapur, Warangal and Guntur, among others.
On zero brokerage, he said: “There will be no upfront fees, no minimum volume, no special terms and conditions, no clauses and no strings attached”.

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