Rising Sales through E-Commerce Channels, New Players Entry and Therapedic Mattress Sales to Strengthen the Growth in India Mattress Market ​: ken Research  

According to the Research analyst, Ken Research The India mattresses market is domestically dominated by players such as Kurlon, Sleepwell, Springfit, Springwel and others. These players are striving to retain their position in the industry while competing with the foreign brands which are now entering the market. India is still an emerging market for mattresses as the consumer behavior has still not changed and people are looking for good quality product at lower prices. Moreover, the technological advancements have still not managed to catch the consumer’s attention.

In FY’2015, King size mattresses accounted for 35.0% of the overall market revenues. Spring mattresses are gaining popularity in the Indian market. The popularity of the spring-based sleeping system is due to its ability to adapt to body contours and maintain correct spinal position while we sleep. Spring Mattresses are increasingly being preferred over Coir Mattresses and PU Foam mattresses.

The proportionate decline in share of coir mattresses has been registered mainly due to rise in prices of raw material used such as Latex, which in turn has lead to rise in the final price of the product.

The unorganized mattress market comprised of local Indian brands and small manufacturers which constituted a major share in Indian mattress market during FY’ 2015. North India is analyzed to account for 26% of the total organized mattresses segment, According to the Research analyst, Ken Research.

The growing economy and increased opportunity in the mattress market has managed to attract huge foreign brands to invest in India. The prime brands such as Sealy, Serta, and King Koil have entered in the mattress market of India. These brands deals in advanced technology and better manufacturing practices. The foreign players have showcased a gradual increase in their presence and goodwill.

India being home to about more than 170 start ups in the online shopping segment, online shopping platforms have made a significant progress to stay on top of their shopper’s mind. Hence, considering the future prospects, continued initiatives by the online portals in marketing and advertising activities is further projected to boost the revenues of online mattress market thereby posting the CAGR of 25.5% for the outlook period FY’2016-FY’2020.

Latest market research report titled “India Mattresses Market Outlook to 2020-Surging Demand and Growing Brand Awareness to Shape Future Growth” by Ken Research provides insight on market revenue, production, volume sales of retail Mattress sector and online mattress market by revenues, market segmentation by organized and unorganized players, by spring, coir, foam, therapeutic mattress and size of mattresses, by penetration by foreign players and domestic players market players, geographical outreach to cater to the preference of every segment of the society. The publication provides market share and company profile of major players operating in online mattress market and offline mattress market in India.

The future prospects of spring, coir, foam, latex, therapeutic, king size, queen size and single bed size mattress have also been discussed. The report is a must buy for major offline mattress market players, large E-commerce companies and other furnishing retailers to align their market centric strategies according to ongoing and expected trends in the future, According to the Research analyst, Ken Research.