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Myntra.Com to Be Back In Action Soon
Myntra, India’s leading platform for fashion & lifestyle brands, will launch its desktop site on 1st June. The re-launch of a full-fledged
· Shoppers can browse and make purchases on the desktop site from June 1
· Expects 15-20% of its sales to come from website
Bengaluru: Myntra, India’s leading platform for fashion & lifestyle brands, will launch its desktop site on 1st June. The re-launch of a full-fledged site is aimed to provide convenience to a segment of customers, especially women customers, who have a marked preference for browsing and shopping on multiple platforms such as mobile, tablet & desktop.
Over the last year, Myntra’s mobile strategy witnessed huge success with 70% growth and became the most loved mobile app amongst leading Indian e-commerce firms. Throughout the year, Myntra introduced a lot of path-breaking initiatives such as launching personalized user content & building a fashion community, creating the smallest app binaries optimized by user’s device specifications and optimizing performance for running smoothly on 2G networks and so on.
Despite the many clear positives, the company has decided to revisit its strategy and re-launch the desktop site. The biggest reason for this is the feedback from Myntra’s consumers, especially women wanting desktop back. An internal study also suggested that Myntra could expand its customer base by 20% if it allowed users the flexibility of using multiple platforms for shopping.
In the next phase of Myntra’s rapid growth, the company will be launching home furnishing and jewelry, where larger screens can complement the experience on apps. Myntra expects 15-20% of its sales to come from the website.
Myntra CEO, Ananth Narayanan said, "At Myntra, we’ve always believed in taking bold calls and pushing innovation forward. We tried to do this last year because we thought we can offer consumers a much better experience on the mobile. While that is still true that the mobile experience is far superior to the web, we have recognized that some consumers still want the option to shop on the web and we’re humble enough to listen to our customers."
By 1stJune, Myntra will bring back some of the desktop magic. Myntra on the web may not be the most personalized one or a Myntra that one can use to shop in the back of a car; but the company promises that it will still be a beauty that will blow your mind every single time.
