Jabong appoints ex-Snapdeal VP as 'Chief Business Officer'

India's leading online fashion destination Jabong has announced the appointment of Rahul Taneja as the company's Chief Business Officer. This is the fifth top management appointment in Jabong under the leadership of CEO, Sanjeev Mohanty.

Responsible for overseeing category management, pricing, creative campaigns and offline/ brand marketing at Jabong, Rahul Taneja has been previously associated with Procter and Gamble, PepsiCo and Philips.

He has led sales and profit growth across large brands such as Lay's India, and has ramped up small businesses such as Home Lighting India and Rang7.com. Prior to joining Jabong, he was the VP, Head - Category Management at Snapdeal.

"Rahul has a tremendous ability to manage categories and build brands. With his addition to the leadership team, we can now focus on growing the business using core category strengths instead of discounts as a lever and bring in consumer focus on growth categories which could result in profitable growth," said CEO and Managing Director Jabong, Sanjeev Mohanty.

"I am very sure that Jabong now has one of the best e commerce teams in the country with a very balanced, online and offline experience and a very diverse background in scaling businesses profitability. This now completes the leadership hiring which directly reports to me. We are now ready to go full throttle on the task at hand," added Sanjeev.

Jabong had recently announced the appointment of Muralikrishnan B as its Chief Operating Officer and Deepa Chadha as its Chief Human Resource Officer. The company had previously strengthened its leadership by appointing Ranjan Kant as Chief Marketplace Officer and Kalyan Kumar as Chief Merchandising Officer.