Swiggy partners with Taco Bell to bring Mexican fast food to its patrons

Mumbai and Bangalore; Delhi to follow shortly Adds to its bouquet of partnerships with leading international QSRs

Bangalore: Swiggy, India’s leading online food ordering and delivery platform, has tied up with Taco Bell, the world's largest Mexican-style fast food giant. All 6 outlets of Taco Bell in Bangalore and Mumbai will offer their freshly prepared and made to order Tacos, Burritos, Nachos, Chalupas and more, to your doorstepvia online orders placed through Swiggy. The partnership will extend to Taco Bell outlets in Delhi in the coming weeks.

With this engagement, Swiggy continues to deliver on its promise of consistently expanding customer choices on its platform. Taco Bell on the other hand, will leverage Swiggy’s deeply-entrenched and seamless delivery service to reach out to a larger customer base and allow users to order Taco Bell’s international classics like Crunchy Tacos, Burritos, Chalupa, Double Crunchwrap as well as Tikka Masala Burrito developed especially for India to suit the local palate. Swiggy’s robust technology and owned delivery fleet will ensure that the superior customer experience offered by the international brand stays intact.

Speaking on the strategic partnership, Nandan Reddy, Co-Founder, Swiggy said, “We are excited to partner with International Mexican fast food giant Taco Bell. Taco Bell has seen the value proposition that we bring through our seamless world class delivery mechanism, which combines technology and well defined logistics.Through this partnership, we offer our patrons the choice of quality Mexican cuisine from Taco Bell.”

Speaking on the partnership, Ankush Tuli, Managing Director, Taco Bell Indiasaid, “Taco Bell, with its Mexican inspired food experiences, has a massive growth opportunity in India. The increase in the on-demand category presents us with a tremendous opportunity to bring Taco Bell to our fans where and when they want it. We are delighted to partner with Swiggy, a market leader in the online ordering space with an end-to-end best in class order to delivery experience.”

Leading international QSR chains coming on board Swiggy are testimony to the rapid rise of food delivery as a market-defining consumer habit. The growing appetite among Indians for a wider choice, convenience of delivery and a seamless experience from restaurant to plate is opening a new avenue for brands looking at growing rapidly and enhancing their customer base. Other international QSRs that have partnered with Swiggy include Burger King, Pizza Hut, Mad over Donuts and Krispy Crème.