HDFC RED launches Priority Search tool, assures buyers an unprecedented level of personalization

MUMBAI:HDFC RED, a home search and discovery portal by HDFC Ltd, today launched ‘Priority Search’, a well-researched and logically crafted tool that compels home seekers to prioritize their preferences. With the help of this latest feature, users can view properties in an order indicating the extent of relevance, with results personalized to each user. The new feature is available on both the HDFCRED platforms- revamped portal and newly launched application.

The Priority Search tools aims to transform the homebuyers online search experience. The unique tool enables home seekers to rank their preference which simultaneously powers the percentage rating system. Based on the priorities ranked by the home seeker, a curated list of properties is presented where each property is accompanied by a relevance score and feedback mechanism. This leads them to view properties in an order indicating the extent of relevance & feedback indicating the reason HDFCRED believes a particular property is the most suitable for a certain user. The Priority Search thereby helps home seekers to discover their preferred homes faster & with significant ease.

Speaking at the launch of the platform on desktop & smartphones, Mrs. Renu Sud Karnad, Managing Director, HDFC Ltd, said, "Our consumer behavior research of online homebuyers revealed that most of them end up being buried under heaps of information within minutes of their search and despite the large pool of properties presented to them, more often than not, the options do not come close to fulfilling the criteria of a ‘dream’ home, resulting in unsatisfactory experiences. In order to ensure our users an added level of immersion, we elevated our offering by adding meaningful technological innovations and design to the core of our application. Innovation is crucial to simplify the complex in real estate, and we believe that progressive technology applications introduced along with streamlined design will ensure a hassle-free experience to our users. With a fresh outlook, HDFC RED aims to give homebuyers complete and unbiased guidance that helps them take informed decisions.”

With Priority search, HDFCRED.com aims to make homebuying a joyous experience for homeseekers by providing them complete and unbiased guidance that helps them take informed decisions. The all new HDFC RED unifies its unparalleled domain expertise, data sciences, other related technology and the home seekers ‘real’ preferences to provide unbiased guidance through the journey of finding their kind of place. The newly launched platform thrives on a customer first approach.