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Amazon's new strategy to win bigger share of e tailer market dominated by Flipkart
Highlights
Amazon.com launched its popular Prime loyalty program in India on Tuesday, three years after its entry into the world\'s second-most populous country.
Amazon.com launched its popular Prime loyalty program in India on Tuesday, three years after its entry into the world's second-most populous country.
The world's biggest online retailer has been pumping billions of dollars into India as it seeks to win a bigger share of a market dominated by homegrown e-retailer Flipkart.
Prime members will get free one-day or two-day delivery service with no limit on order size, and early access to some deals.
Prime membership will cost 499 Indian rupees ($7.41) per year, rivaling Flipkart's own offering Flipkart First, which is priced at 500 Indian rupees per year.
Amazon said it was offering users a free trial period of 60 days for the Prime service.
($1 = 67.3603 Indian rupees)
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