Switzerland Tourism unveils new campaigns
Switzerland Tourism on Monday rolled out its winter campaign for 2016 and summer campaign for 2017 to attract more number of Indian tourists into the European country.
Hyderabad: Switzerland Tourism on Monday rolled out its winter campaign for 2016 and summer campaign for 2017 to attract more number of Indian tourists into the European country. The winter campaign focuses on all the action and adventure that can be explored in Switzerland while the summer campaign showcases nature tourism under the title ‘Nature wants you back’. With an initial focus on the winter tourist, it will showcase the multiple options like skiing, sledging and snowboarding for the active travellers and Christmas markets, open air hot springs and igloo stays for the more relaxed visitor looking for pure white relaxation in winter.
The summer focus for the campaign too will be packed with an array of activities such as sky-diving, wakeboarding, canyoning, etc. Hindi film actor Ranveer Singh is the brand ambassador for the summer campaign.“In India, we see people getting more adventurous these days. They do not only want to take a cable car up a mountain and take pictures but also want that thrill and rush which one gets while doing adventure sports.With a versatile and energetic personality like Ranveer Singh on board, we would like to showcase that Switzerland is not only about scenic beauty but also has many activities and adventures to offer to the more experiential Indian traveler,” Claudio Zemp, Director-India, Switzerland Tourism, told the media here on Monday.
Winter is an absolutely beautiful time to visit Switzerland. One can enjoy various winter activities and explore their hidden passion for adventure with sports such as skiing, snow-shoe trekking, he added. Switzerland is targeting double-digit growth in tourist arrivals in 2016. It clocked 16 per cent upswing last year.
