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Gold Drop enters rice bran oil segment
City-based Lohiya Group, which is present in edible oil through its brand, Gold Drop, forayed into rice bran oil segment on Wednesday.
Hyderabad: City-based Lohiya Group, which is present in edible oil through its brand, Gold Drop, forayed into rice bran oil segment on Wednesday. It has unveiled 1-litre Gold Drop rice bran oil pouch, priced at Rs 108, which will be available for sale across Andhra Pradesh and Telangana, apart from Odisha and Karnataka states.
“This will be our first product in this category along with our other range of products in sunflower, groundnut and palm oil. We are excited to be a part of the rice bran oil segment that is currently at about Rs 85 crore per annum in AP and Telangana,” Mahaveer Lohiya, MD, Lohiya Industries, told the media here after the launch.
Gold Drop rice bran oil is the new healthy option for people who want to retain the authentic taste of food, he added. The company has an installed capacity to produce 6,000 tonnes of rice bran oil annually. The Indian rice bran oil market was valued over $600 million in 2014. It is estimated to be growing at 10 per cent annually.
