Himalaya enters INR 700 crore pet nutrition category with ‘healthytreats’

healthytreats is a nutritious and first-of-its-kind herbal snack for dogs

Bangalore: The Himalaya Drug Company, India’s leading home-grown wellness brand has forayed into the pet nutrition category with healthytreats, India’s first herbal, nutritious snack for dogs. healthytreats has specific variants for puppies, adults and senior dogs, to address their health needs.

Himalaya’s rich expertise in the animal health division for over 17 years helped the company understand the importance of pet’s well-being. This is the next step for Himalaya’s animal health division, which aims to provide well researched herbal solutions for pets.

healthytreats is the first herbal and nutritional snacks for pets, with special health benefits, that come in three different variants for puppy, adult & senior. These treats cater to specific requirements of pets at each stages of their life.

Speaking about the launch, Mr. Neti Patel, General Manager - Animal Health Division said “In India, pet nutrition is a niche segment that offers great opportunities. Currently, the market size of pet nutrition stands at over INR 700 crore and is growing at a rate of 20%. Having been the no.1 herbal player in this category, launch of healthytreats is a natural extension to our wide range of pet grooming and wellness products.”

“We connect with pet parents primarily through vets along with other channels like pet shops, grooming parlours, modern retail outlets, trade channel among others, for their grooming and wellness needs. By the end of 2017 we are looking at reaching out to over 3500 pet practitioners across India, while introducing few more products under this category. In addition to this, we reach out to consumers through awareness cum engagement drives on ground and through social media,” added Mr. Neti Patel.

healthytreats is available across major retail channels, pet stores, Himalaya Outlets, himalayastore.com and Himalaya app

About Healthytreats:
Healthytreats, a nutritional snack for the dogs to lead an active & healthy life is developed keeping in mind the health benefits that are needed during all phases of the canine life. Healthytreats provide nutrition and special health benefits due to the presence of herbal actives.

Puppy (0-2years), the puppy variant supports digestion and immunity.
Adult (2-7 years), the adult variant supports skin health and promote overall fitness.
Senior (7 years and above), variant support join health and control stress in dogs.

Himalaya launched Animal Health Division in the year 2000 and has carved a niche for themselves as the leading herbal player in the veterinary industry. They offer herbal solutions that include therapeutic and feed supplements for livestock, poultry, aqua and natural grooming solutions for companion care.