SBI rebrands corporate website

Mumbai: State Bank of India today said it has rebranded its corporate website as 'bank.sbi' from earlier sbi.co.in. 'bank.sbi' is the highest domain protocol, known as generic Top Level Domain (gTLD), which enables an organisation to use its corporate name as their website’s top-level identifier, instead of using a more traditional '.com' or '.co.in' domains.

"Due to its non-replicability, a gTLD site like '.sbi' conveys an assurance to the customer that the site is authorised, genuine and is not an inappropriate or phishing site," SBI said in a statement here today. Bank’s own gTLD aims at simplifying the digital experience of customers and brings in enhanced security against phishing and lookalike websites.

All of the bank's internet presence like INB shall soon be migrated to the '.sbi' gTLD, it said. The existing site of ‘sbi.co.in’ will continue till customers get used to the new 'avtar' of SBI’s secure website. ******** Godrej Appliances enters chest freezer segment Consumer durables firm Godrej Appliances today said it has forayed in the chest freezer segment and aims to be among the top three brands by 2020.

"With this launch, we are further strengthening our refrigeration portfolio and hope to gain a significant share in this segment in the years to come," Godrej Appliances Business Head and Executive Vice President Kamal Nandi said in a statement. The new product range will be priced between Rs 15,000 and Rs 28,500.