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Hdfc Ergo Entrusts Linteractive With The Digital Mandate For A Campaign On Auto Insurance
LinTeractive, the digital agency of MullenLowe Lintas Group today said it has bagged the mandate for HDFC Ergo General Insurance\'s two-wheeler motor insurance products.
Mumbai: HDFC ERGO General Insurance Company, India’s third largest non-life insurance provider in the private sector, has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC ERGO aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance.
As it is known, most of the two-wheeler owners in India do not renew their policies. This is because the owner of the two-wheeler usually tends to forget the renewal of the insurance policy, despite repeated reminders from insurance companies. LinTeractive has been entrusted the task to create a digital engagement for HDFC ERGO, targeting owners of two-wheelers motor bikes and scooters.
Speaking about the partnership, Mr. MehmoodMansoori – Member of Executive Management & Group Head, HDFC ERGO General Insurance Company said, “Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy.”
Commenting on the win, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said: “Buying two-wheeler insurance is mandatory in India. While that makes the category large, it also makes it somewhat commoditized. The task to differentiate a brand like HDFC ERGO, in a commoditized category, is both challenging and exciting. I loved the fact that they believe in a ‘digital-first’ approach and happy that they chose LinTeractive to make it happen.”
Sumanta Ganguly, Executive Vice President, LinTeractiveadded, “It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC ERGO was one such pitch. We are delighted to be working on this brand and the task of changing category codes of Auto Insurance.”
LinTeractive has initiated work on the campaigns, which will soon make its splash in the digital space for all to view.
About HDFC ERGO:
HDFC ERGO General Insurance Company is a 51:49 joint venture between HDFC Ltd.; India’s premier Housing Finance Institution and ERGO International AG; the primary insurance entity of the Munich Re Group of Germany. HDFC ERGO is India’s third largest non-life insurance provider in the private sector. The company offers complete range of general insurance products ranging from Motor, Health, Travel, Home and Personal Accident in the retail space and customized products like Property, Marine and Liability Insurance in the corporate space. HDFC ERGO is expanding its network across the country and is today present in 108 branches spread across 91 cities with an employee base of over 2000 professionals. The Company also has a wide distribution network besides its own direct sales force.
About LinTeractive:
LinTeractive is the digital agency from MullenLowe Lintas Group. It is one of the youngest and fastest growing digital agencies in India with offices in Mumbai, Delhi and Bangalore. The agency helps businesses connect with customers through ‘On & Offline’ solutions that are brought to life using best-in-class and latest technologies. It today partners some of India’s leading businesses such as Dabur, Godrej HIT, Karvy, Rohan Developers, Turkish Airlines, Woodland and many more in their path to digital transformation.
Amongst the largest country operations of MullenLowe Group (IPG), MullenLowe Lintas Group has leading agencies in advertising (Lowe Lintas, Mullen Lintas), design (dCell), PR (GolinOpinion), brand consulting (LinConsult), experiential & shopper (LinEngage), video content (LinProductions) and digital marketing (LinTeractive) managing over 300 brands. With a talent pool of 900+ people across 8 cities in India, MullenLowe Lintas Group is ranked the No. 1 creative agency in the world in effectiveness by the World Advertising and Research Council’s report, WARC 100 for two consecutive years (2015-2016). Other accolades include India Effie Agency of the Year - twice in two years (2016 & 2015) & also the Campaign South Asia ‘Agency of the Year’ - twice in two years (2016 & 2015). The agency was also declared APAC Effie Agency of the Year in 2016.
