SayHi to Barbeque Nation on Facebook!

First restaurant chain in India to introduce a Facebook messenger chatbot

Bengaluru : Barbeque Nation, one of the most successful casual dining restaurant chains, has become the first restaurant chain in India to introduce a chatbot on their official Facebook page. The bot allows diners to locate an outlet, make table reservations and answers general queries on pricing, menu, festivals and events.

Barbeque Nation has taken a step towards creating a differentiated dining experience for its guests, which is personalized and engaging. The bot allows consumers to locate the closest outlet and make reservations with an easy three step method on Facebook messenger. The bot uses live data to analyse location, timings and table availability.

Today's consumer is digitally equipped, well informed and believes in researching about a restaurant before dining. Barbeque Nation has a vast reach of over 8.5 lakh followers on Facebook who are looking to make bookings and gain information about various events happening in their city. To leverage this audience and reach out to potential customers, Barbeque Nation is aiming for greater technological integration with the target demographic.

Commenting on the development, Mr. Sameer Bhasin, Chief Executive Officer - Barbeque Nation Hospitality Ltd. said, “At Barbeque Nation, customer satisfaction has always been our goal. In the last few years, the way consumers dine out has changed tremendously. Today’s consumer is technologically equipped and as a brand, it is our responsibility to evolve and cater to the changing needs of our guests. With #SayHichatbot on Facebook, the process of reservations and enquires is made simpler, personalized and offers complete transparency.”