RepUp partners with Hotelogix and AxisRooms to provide an impeccable guest experience management solution to hospitality sector

New Delhi: RepUp, India's leading Customer Experience Management start-up, today announced its partnership with Hotelogix, a global property management system provider and AxisRooms, Channel Management & Revenue Management platform. This association aims to provide a well integrated and a seamless guest experience management solution to the hospitality sector.

With this partnership, the Indian hospitality sector will be able to obtain more customer stickiness and foray into important international markets like South East Asia. Integration of Hotelogix, Property Management Software with RepUp, Customer Experience Management platform will help the hoteliers to get the Richer guest profiles with automation of in-house processes and workflows. The partnership in between AxisRooms and RepUp will help the sector to get a single stop solution for understanding competitors in terms of accommodation rates, hotel reputation on the online platform, their correlation of pricing and guest satisfaction.

Today, guest data is scattered across multiple platforms. The booking details are sourced from distribution software, the records of past stays, in-house service, request and guest preferences are taken from the Property Management System, and guest feedbacks or online reviews which are submitted on OTAs are extracted from the guest experience management software. This association will fulfill the distinct needs of the hospitality sector and will result in increased opportunities to understand the guests better and delight them according to their preferences.

After a successful association with TripAdvisor, the world’s largest travel site, Repup’s collaboration with AxisRooms and Hotelogix , both of which are leading players in the hospitality value chain, is the next logical step.

“We are excited about this partnership, the hospitality technology is a fragmented piece and with this partnership we are a step closer in making a full suite product. This will help our combined portfolio and vision of single suite product.” -Anil Kumar Prasanna CEO, AxisRooms

“Good reputation makes the hotel more sell-able, and that's a key to remain competitive and win more business. A hotel's likelihood of getting booked goes up significantly, when the prospective guest comes across a positive review for it. Negative feedback on the other hand can easily push the booking figures south. Our partnership with RepUp aims to bring forth the attention this service deserves. We are thrilled to partner with RepUp, which will help our customers (hotels) to meet the challenges of online reputation.” -Prabhash Bhatnagar, Founder, Hotelogix

"We are very happy with this alliance, and our association will have an enormous impact on the hotel industry. Even for analytics, it is important to correlate KPIs of different platforms, like online reputation with occupancy rate, the value of every happy guest, optimal pricing to obtain maximum guest satisfaction, etc. This will be made workable through this partnership" - Pranjal Prashar, Founder & CEO, RepUp.

Currently, Repup has 25,000 rooms on its platform. With significant partnerships with travel providers in the pipeline, RepUp is going to masses and looking forward to adding partners across the globe.

Repup Hoteliers’ trusted reputation management partner

With rise of brands such as oyo, fab, treebo, value plus Indian hospitality industry looks optimistic.in the last few years in the luxury and branded segment foreign players have shown deep interest in the Indian market. For companies like RepUp the timing is right with 2,00,000 addressable hotels in india, Thailand, srilanka and indonesisa.

Perception precedes all and Reputations in Service industries are fragile! And customers armed with smartphones and empowered by ever burgeoning social media are like proverbial bulls in a china shop…

It is a double edged sword – service industry wants ALL its customers to give feedback but needs to tackle ALL negative feedbacks pronto.

Travelers across the world are now sharing their travel/hotel/stay experiences on social media. More travelers across the world take the reviewers’ experiences as the gospel truth and base their own holiday/travel/stay decisions on such feedbacks.

Those in hospitality industry need to constantly monitor, review, quickly respond and favorably manage the feedbacks they get via varied, known and unknown platforms. It is a daunting task.

This is where REPUP comes to rescue, revitalize and shore-up its clients from the Hotel industry.

Repup is a platform for hotel industry to automatically collect all guest feedback, complaints and reviews, everyone in the hotel can participate in a Facebook kind of feed to deliver exceptional customer experience in a controlled manner.

With the help of our platform hotel hotels witness significant improvement in Net promoter score, guest satisfaction and repeat customers. Platform is fully integrated with major review and social platforms and guides hotels in improving online ratings and reviews.

From here on REPUP adds further value by helping its clients in measuring, benchmarking and managing perceptions through its patent pending 4 stage reputation maturity model.

REPUP applies semantic technology and has in its kitty intuitive decision making tools. It uses a patent-pending algorithm to improve reputation which leads to a real increase in bookings. Their patent-pending technology analyzes original review data with almost 90% accuracy.

REPUP Journey – PIQUOR Technologies, located in Gurgaon, which offers the product REPUP, was introduced in beta mode for a limited audience in December 2014. However the company released its major version in September 2015. It is the brainchild of Pranjal Parashar. The company has already added known industry names like Raddisson Blu, ITC Welcom Heritage, Fortune, Lemontree Hotels, Fabhotels, Pride Hotels, jaypee hotels and many more to its client list.

Repup is the only authorized review collection partner of Trip Advisor in this region.

REPUP is already looking to tackle future challenges by creating ecosystem around the platform, OTAs & and industry applications are being integrated in the first phase to provide deep analytics of connected data.

Currently repup has 15000 rooms on its platform. With some major partnerships with OTAs, RepUp is going to masses and looking forward to add 900,000 hotel rooms by the end of 2017.

Company is looking to do 1 million$ ARR by 2017.

Website- www.repup.co