IndiaRush & Its Success Story

‘When someone starts their own venture it takes a Sisyphus load to take it to the pinnacle. Every time when the graph reaches the top, you will never get to know what happens and it starts to fall down all of a sudden. Making strategies and team calling will decide the future of any company.’

Introduction

IndiaRush has started its communication in the e-commerce marketplace in 2012 and in 2015, the company presented its apparel, accessories and jewellery section. The transformation of ideas into action was the first step into a successful world but keeping a firm stand on it is worth applauds. Measured by that many social media genies, IndiaRush has been a hugely successful.

Back in 2012, when IndiaRush was launched, Indian e-commerce was seeing many online daddies such as amazon.com, Flipkart, eBay on screen. It was then when the company with its beginner steps contacting the dealers, vendors and sellers. The company is registered in Delhi and is operating PAN India with many reputed logistics.

Founders

Rahi Jain and Arti Sharma, are the Co-founders of IndiaRush who met in Letsbuy and propagated the idea of starting a venture. Both of them spend quality years in their own field where Rahi had worked in Ibibo.com as a software engineer and Arti worked as a senior executive marketing operations. On the stake of great risks, they both left their jobs to start their own business. In a country like India, where understanding such vulnerable and wide tastes of people is so difficult, building a venture based on the same is a task next to impossible.

‘At that time revenue was important but profit was never our target’ said Rahi Jain. People still believe in relying on offline stores rather than online shopping and delivering because they do not trust those whom they can't see. But IndiaRush has had made a bold move and grasped the taste of Indian public so well, that now it has almost 2 millions of users across the India.

How it Started

IndiaRush began selling home decor and electronic products. In 2015, it took an 180-degree move and shifted to accessories, footwear, jewellery, apparels and women clothing. With the state of the art ideations and striking features, IndiaRush has been now one-stop shopping centre of every fashion enthusiast.

Fundings History

Since 2012, IndiaRush is proudly running on bootstrapping strategy in which it follows following methods to keep the cycle sorted and easy.

⁃ Dedicated in-house marketing team

⁃ Socials ads with set budgets

⁃ Intricate quality check

⁃ Listening to consumers, vendors through multiple surveys

⁃ Prioritise on limited resources

⁃ Brainstorm to create solution

As the company is growing in stature, the revenue graph is also increasing day by day securing an annual revenue of 60 crore (data of the fiscal year 2016-2017). IndiaRush has also launched its own brand – Inddori which gives 15% revenue from the total sales.

What Makes It Different & Innovative?

IndiaRush has made a journey from home decor to core women fashion line. It knows how its target audience works with daily fashion gossiping or on social media. The company has also launched its very own social platform – LookBook, where people can upload their images, comment and pass on likes as well. From October 2016, it has its own online magazine – EDITS which is a composition of all trending products, blogs to sort out daily dilemmas and Editor’s preface.

IndiaRush’s story proves how it takes a complete plan to work better for years to make larger than life achievements.