CyclePure Agarbathies unites all its ambassadors for its campaign‘India Prays with Cycle’

Amitabh Bachchan, SouravGanguly, Ramesh Arvind in one Cycle Pure TVC

Mumbai : Cycle Pure Agarbathies, from the house of NR Group, the agarbathi to aerospace conglomerate, has boughttogether its three brand ambassadorsAmitabh Bachan, Sourav Ganguly and Ramesh Arvind for its latest campaign ‘India Prays with Cycle’.

This is for the very first time, brand has bought together all their brand ambassadors, representing various geographies, in one film. To spread its message that prayer does not have one specific language, one tradition or one custom.But is connected by hope that resides in every mind and Cycle Pure Agarbathies, with its 70 years of purity,that spreadsits fragrance across every home through the length and breadth of the country.

Commenting on this Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Cycle Pure has always been part of India’s prayers irrespective of their language, tradition, and beliefs. What better way to reinforce the same than bringing all our brand ambassadors from all geographies, in one film. We are sure our consumers will relate to these emotions.”

Creative Head of DDB Mudra, Bangalore said “Prayer is never defined by language, culture or attire. Just like how everyone has a different reason to pray, everyone has a different way or praying too. But despite these differences, if there's one thing that binds these prayers together, it's hope. No matter where you're from or what language you speak, hope remains constant. And so, does Cycle Pure Agarbathi. A name synonymous with prayer across the country. And that's precisely what the film has tried to capture.”

The TVC shows all the three-brand ambassadors Amitabh Bachchanfrom the North, Sourav Ganguly from the East and Ramesh Arvind from the South following their tradition of prayer. Brought together by the purity of prayer- Cycle Pure agarbathies.