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Hello Curry signs deal with UK startup
Hello Curry, a city-based fast Indian food chain, on Tuesday announced a partnership with UK-based startup FoodAdvisor, under which both the companies would jointly develop an application that would help users to choose right food. The new app, likely to be named CurryAdvisor, will be launched next month.
Hyderabad: Hello Curry, a city-based fast Indian food chain, on Tuesday announced a partnership with UK-based startup FoodAdvisor, under which both the companies would jointly develop an application that would help users to choose right food. The new app, likely to be named CurryAdvisor, will be launched next month.
“We will jointly invest 1 million pounds (nearly $1.5 million) on the joint venture over the next two years. It will help expand our business in India,” Raju Bhupati, Founder & CEO, Hello Curry, told the media here on Tuesday.
To use the app, customers need to key in their food allergies, likes and dislikes as well as intolerances. The app will come up with a list of restaurants that offer right food, he said, adding that the app would also offer delivery services.
Kieran Lees, CEO, FoodAdvisr, said his startup developed FoodAdvisor app with the objective of helping people choose right food. “We have developed the technology platform in the UK, but shifted the development work to Hyderabad where we have already employed 20 people,” he said, adding that efforts were underway to expand the headcount to 100.
The centre will cater to FoodAdvisor’s global development needs. It will use data analytics and artificial intelligence technologies to generate right data and advisor users.
