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Amazon to expand real-world store presence
Amazon unveiled plans to open more bookstores and 4star shops selling only the bestrated products while closing its smaller popup kiosks in the US
"After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star," a spokeswoman told AFP.
Amazon unveiled plans to open more bookstores and "4-star" shops selling only the best-rated products -- while closing its smaller "pop-up" kiosks in the US.
"After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star," a spokeswoman told AFP.
"We look forward to opening additional locations of both stores this year." According to CNBC, the 87 pop-up stores in the US will close next month. Launched in 2014, the stands -- located in shopping centers or in other stores, such as Amazon-owned Whole Foods -- offered the company's services and electronics.
The announcement confirms Amazon's goal to strengthen its real-world presence with more, larger physical outlets.
The Wall Street Journal reported last week that the firm, owned by billionaire Jeff Bezos, plans to open a supermarket chain separate from Whole Foods -- with the first expected in Los Angeles at the end of this year.
The firm opened its first "4-star" shop in New York in September, with stock made up solely of products given a four and five-star rating on its website.
In early 2018, the group also opened its first "Amazon Go" store in Seattle -- a grocery outlet without a checkout, where purchases are recorded by cameras and sensors.
