Live
- MLA assures help to flood-hit people
- Union Minister Bandi inaugurates hospital
- Incensed over HYDRA operations, dwellers threaten self-immolation
- Voluntary act by Jayabheri firm
- Farmers’ deaths not suicides, but murders by govt: Harish
- Bhatti calls for survey of rain losses, presents aid
- Naini hits back: BRS delayed Kalakshetram for commissions
- Minister Ponguleti blasts BRS for resorting to ‘mud politics’
- Flood threat looms over three villages
- Focus on controlling vector-borne diseases in flood-affected areas: Health Minister
Reviving the Indian Pop music
Following the success of the viral video ‘The Roadside Ustaad’ featuring Sonu Nigam, Culture Machine released his much awaited single “Crazy Dil” on their digital channel ‘Being Indian Music’.
Culture Machine’s digital channel ‘Being Indian Music’ releases Sonu Nigam’s latest single “Crazy Dil”
Following the success of the viral video ‘The Roadside Ustaad’ featuring Sonu Nigam, Culture Machine released his much awaited single “Crazy Dil” on their digital channel ‘Being Indian Music’. The song is an electronic dance number from the singer, featuring a special segment with Natalie Di Luccio and has a feel good vibe to it.
Being Indian Music also produced the video of the song that features Sonu Nigam’s adorable son Nevaan Nigam and his close friends from the industry in cameos like Farah Khan, Kailash Kher, Sunil Singh Grover and Rajkumar Hirani.
Synonymous with disruptive and urbane content; this collaboration marks yet another distinctive attempt from Culture Machine to explore unchartered territories as it releases music from one of biggest musical maestros online in an industry first. Directed by Sonal Batra, the video is a quirky, bubbly one to match the energetic tempo of the electronic dance number.
Speaking about the single, Karl Katgara, Creative Director, Culture Machine said, “We realised that between Bollywood and international music, Indian Pop music was not getting the deserved attention. We want to make Indian pop music a force to be reckoned with once again.”
Speaking about his association with Culture Machine, Sonu Nigam said, “I had written the song “Crazy Dil” in 2014 during my tour to America and then sang it for MTV Unplugged. The response this song received was what propelled me to do something different with it. I had intended to release independent music online as the medium reaches out to music lovers across the world at one click.
When I met with the Culture Machine through my agency Kwan, I instantly knew they would be the right people to release “Crazy Dil” digitally. I am looking forward to see the audience’s reaction to it on Being Indian Music.”
