Parineeti Chopras Sugar Free stint

Sugar Free in India has signed Bollywood actor Parineeti Chopra as its brand ambassador. As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country.

Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar. The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain its sweetness.

Parineeti Chopra said, “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness.

Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”