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Culture Machine goes pro in Telugu region
Post the tremendous success of the Tamil channel ‘Put Chutney’, Culture Machine has now strengthened its content creation space in South India by acquiring popular youth Telugu channel ‘Viva’ the makers of one of the first viral Telugu videos, Sabarish Kandregula’s ‘The Viva’ back in 2013.
Acquires YouTube channel ‘Viva’, releases first video
Post the tremendous success of the Tamil channel ‘Put Chutney’, Culture Machine has now strengthened its content creation space in South India by acquiring popular youth Telugu channel ‘Viva’ the makers of one of the first viral Telugu videos, Sabarish Kandregula’s ‘The Viva’ back in 2013.
Speaking about coming to Hyderabad through the channel, Sameer Pitalwala, CEO and co-founder of Culture Machine said, “Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike.
“We have always aimed to expand and reach out to as many markets. With the success of Put Chutney in Tamil, we now want to be able to provide as much variety in digital entertainment for the Telugu speaking market with Viva,” he added.
Starting with a bang, the company has released the first video titled “Every Hyderabadi” that encapsulates all aspect of being a true Hyderabadi. Cutting a slice of life observation from any neighbourhood of the city, the video depicts how most of the youth spend their time in the city of Nawabs.
The video displays the easy going lifestyle of one Hyderabadi guy who goes about greeting people, procrastinating things, laughing, indulging into “ideal” conversations and enjoying life to the fullest. Not stressing over time, life to a Hyderabadi just happens along the way. One can identify them from a distance with their unique style of walking, talking and going about life.
