Riteish wants to produce Punjabi, Southern films

Riteish Deshmukh hit the bull's-eye with his Marathi productions ‘Balak Palak’ and ‘Lai Bhaari’ and now the actor plans to venture into Punjabi and Southern cinema as a producer.

"Regional cinema is a space one needs to understand. It doesn't mean if a film has worked in Marathi cinema then it will work in other language as well. I would love to explore (producing films in) other languages as well," Riteish said.

"I have friends who have produced Punjabi cinema. I would like to collaborate. Genelia has worked extensively in Tamil and Telugu (and) with her experience we will try to collaborate there," he said.

The actor-producer said Genelia overlooks the functioning of his production house. "The entire production is handled by her. She is very good at it. My job is to creatively green light a project and she executes it."