TLC’s campaign #FreedomIs touches chord with women

TLC’s digital campaign ‘FreedomIs’ received a tremendous response on social media platforms. The high-intensity campaign was launched across digital platforms like Facebook, Instagram and Twitter to salute the indomitable spirit of women. The video has been viewed by over half a million people and reached over four million viewers on social platforms.

The campaign celebrated Indian women in different spheres of life discussing the multiple manifestations of freedom - from societal to economic liberation. On social media, women responded with messages of appreciation to the video and talked about their views on independence.

Speaking about the campaign, Rajiv Bakshi, Vice-President, Discovery Networks Asia-Pacific (South Asia) said, “Each person defines freedom as per the prevailing situation and surrounding challenge. There is a woman announcing her independence every day across India. Capturing today’s woman, the campaign lifts the veil from the past auguring the future.”