Love in the time of social media

Thanks to the social media frenzy in which today’s generation lives, love stories begin with friend requests and likes and end with “last seen”. Culture Machine’s digital channel, Being Indian Music released a new video, “Social Media Love” that reflects the lifestyle of today’s generation that believes in laying down their entire life in the virtual world. The song comes from well-known singer song-writer duo, ‘Sacchi Savitris’ - Rashi Mal and Vasudha Sharma.

The peppy number is about how a relationship affects a girl on social media. This video is a cute, acoustic Ukulele-toned refreshing re-make of the song “Gerua” showcasing silly, random and happy thoughts that catches every woman’s attention with their music. From spotting that boy who can be a potential partner to eventually breaking up and everything in between, this video shows the journey of a new age relationship and its development on social media.

Commenting on the video, Rashi said, “In the age of social media, we've all been guilty of these things at some point or the other. The idea was to be able to laugh at ourselves for the silliness we indulge in. Working with Vasuda has been an absolute pleasure. She is a beautiful person, an extremely talented musician and we work well together." "The topic is very relatable and it was a fun experience working with Culture Machine and Rashi Mal, who wrote the song. Everyone is very internet-savvy today and all girls go through these phases, which are why this video fits well in today's times,” added Vasuda.