Now, acne is sexy??!

While we’d like to believe that urban India has moved ahead of skin biases, it’s not completely true. In a country that sells a lot of fairness creams, and is obsessed with a certain skin colour and type, most women suffer from low self-esteem because of not confining to the “ideal” skin type.

With acne being a common problem in young adults, Culture Machine’s digital channel ‘Blush’ created a video titled, ‘Advantages of acne’ in the Sista from the South series which takes this mockery head on!

While being funny, this video takes on an ingrained belief of the Indian society. Featuring artiste Sofia Ashraf, this video aims to generalise the idea of having acne and remove the contempt attached to it. Most girls spend a major chunk of their life wallowing in low self-confidence issues simply because of their uneven skin and this video aims to change this in a sarcastic and funny way.

Blush released a statement that said, “In every episode of Sista from the South, we aim to break stereotypes and this does the same. In our country, we have very strong sentiments against acne and who better than Sofia Ashraf to take on this with her smart and candid style!”

Sofia Ashraf, known to be outspoken, commented, “I have acne and I've spent a major chunk of my life allowing it to affect my self-confidence. I'm sure there are tons of women out there who deal with this every day.

Sometimes, when we are having a particularly bad skin day, we'd rather stay home than step out. I think it's time for influencers to come out and say that it's OK to not have perfect skin. In fact, why not normalise conversations around acne and have some fun with it!”