Blush questions if profession has a gender

Subtle gender stereotyping our culture has ingrained in our minds is shocking. By labelling her a 'Woman CEO', one isn't breaking a stereotype, in fact, accepting and pandering to it. Coming with the question ‘Does profession has a gender?’, Culture Machine’s digital lifestyle channel, Blush released a video that aims to destroy gender stereotyping in professions.

Titled ‘Kaam Se MatlabRakh’, this video brings forth the stereotypes of language that we are helplessly trapped in, our glossary of words which only mirror our limited minds. From “Male Nanny” and “Lady Driver” to “Woman Cinematographer” and “Male Classical Dancer”, the video shows how people have subtly ssigned genders to occupations.

“Before we raise our flags and declare war against a gender discriminating status quo, before we hurl isms and march for the good fight, before we attempt the herculean task of 'changing the world' of the modern Indian working woman, we should start small, and simple.

We must first realise, that a talent, a skill, a hobby, a passion or a profession, has nothing to do with gender. That no profession has a pre-defined gender association. We hope this video spark off some thought-provoking conversations and eventually move towards a more equal society,” said a statement released by Blush.