Taapsee Pannu wants you to stop apologising

Late nights, clubs, short skirts, dark lanes and even your abusive husband’s bedroom… How long are you going to run away? How long are you going avoid what makes you uncomfortable? It’s past the time to stop and think. It’s time to act!

This is the message Taapsee Pannu’s new video for Culture Machine’s Unblushed series on Blush channel teaches. Titled “Unblushed Taapsee| #HitBack” the video awakens the viewer and rouses them to learn self-defense.

The video shows women who are seen apologising for wearing a short skirt, for having a drink, for a night out, for walking home alone and everything else that they do for the fear of societal norms. Just then, Pannu walks in and tells that they aren’t apologising to society, they are apologising to themselves, to their bodies.

The video is an awakening call to all the young girls and women out there who treat self-defence as a hobby, as a summer sport. Self defence is a necessity and a must-have skill for every woman.

Pannu commented, “When team Blush approached me for this video, it was almost immediately that I said yes. It's time for us to be responsible for our own safety and learn to protect ourselves. The video resonates with me and I am glad to be a part of something so powerful, something I hope every woman will understand and act upon.”